Holtek 2003 New Product Presentation (China) Seminar Report

After the successful Taipei and Seoul new product seminars, two further new product seminar took place in Shanghai, China. The first was in the Shangri-La Hotel in Shanghai on 10th November and the second at the Hua Ting Hotel and Towers, on November 13th. Forming the 4th and 5th of this series of Holtek's new products seminars this formally marks the end of this years' new product presentations. These two seminars were mainly aimed at agents and customers in the Southern, Eastern and Northern China regional areas.

The seminars began with a welcome address by Holtek China's president Mr. Lu Rui Shi followed by an explanation of Holtek's future development strategy by Gordon Gau, Holtek's president. This was followed by an introduction to the seminar by Mr. Chang Chi, the Vice President of Holtek's Design Center. The seminar content was sub-divided into three main sections, namely MCU series devices, MCU peripheral devices and MCU development tools. Holtek's MCU based product strategy together with its determination to develop and expand their MCU product range was clearly explained and an explanation given as to how the Holtek website will be further expanded as a tool for customer and technology service and support.

The agenda and new products presentations consisted of the following :

09:45~12:00 Standard MCU
13:30~14:30 Music MCU & Voice MCU & RFID
14:30~15:00 PC Peripheral
15:20~15:50 Dot Matrix MCU & Databank MCU & Alphanumeric MCU
15:50~16:10 Display & Memory
16:10~16:30 Power Management & Analog
16:30~16:50 Phone MCU
16:50~17:10 16 Bit Audio DSP

During this year Holtek has released a range of high quality MCU devices such as standard I/O type, LCD type, A/D type as well as A/D with LCD type of MCUs in addition to other embedded MCU types. In the future Holtek, in keeping in line with market trends and requirements, will continue to release new MCU devices including devices in the EEPROM, USB, VFD etc. new product category areas. Additionally, full details were given on Holtek's Phone Controllers, Memory Products, Keyboard/Mouse devices, Music/Voice MCUs, Dot Matrix MCUs as well as other peripheral MCU devices. A range of products using Holtek MCU devices was on display, and an introduction to Holtek's new HT-ICE emulator and HT-Writer tools was given.

By introducing some actual examples of products which use Holtek devices, the potential and application possibilities of Holtek's MCUs and MCU peripheral devices could be better understood by all, demonstrating how Holtek MCU devices offer excellent solutions and the best choice to meet the demanding needs of today's designers and manufactures of highly functional and high quality products.

By maintaining its vision of "Sharing success through excellence" Holtek will continue to offer both its customers and partners excellence in choice and excellence in service. Holtek wishes to take this opportunity to express its gratitude to all of those who attended the seminar with a special thanks to those who traveled far to get here and looks forward during 2004 to sharing even further success with all of its partners.