Holtek's 2008 New Product Seminar

Holtek's annual new product seminars take place this year both in the capital Taipei and also in the central Taiwan city location of Taichong. The Chinese language seminars will be conducted in both Taipei and Taichong on the 30th September and 16th October respectively while the English language seminar will take place on the 8th October in Taipei. With more than 300 domestic and oversees partners and agents to attend, this years attendance surpasses that of past events, reflecting the market's approval and support for Holtek's past investment in its MCU application areas. Presently most market attention is directed at Holtek's new TinyPower and Flash type MCU series, indicating that Holtek is well on track in responding to the present market trends for Flash type and low power MCU products, and demonstrating Holtek's commitment to becoming a professional world class microcontroller provider. Additionally, at the seminar, some present day popular products incorporating Holtek MCUs will be on display, such as digital photo-frames, CCD automotive reversing radar, Touch Key remote controls and household appliances etc controlled products. Together with the presentations, the close relationship between Holtek's product developments and the market should be apparent to the attendees.

Recent years have seen Holtek's new product developments remain focused in the microcontroller area leading to a release of new devices close in line with that of market and customer requirements. With regard to this year's new devices, the release of Holtek's new low power TinyPower series of microcontrollers marks a new milestone, not only extending application possibilities, but also providing a necessary device for present day US and European markets. Other new devices include Touch Key Peripherals, New Phone MCUs, Enhanced Cost-Effective MCUs and Flash Type Voice MCU etc. all of which reflect market trends as well as customer expectations.

The major device releases during 2008 are as follows: Touch Key Peripherals, Cost-Effective Touch Key MCU, TinyPower Multiple A/D MCU with OPA, EasyTouch Development Tools, TinyPower A/D MCU with LCD, TinyPower A/D Flash MCU, New A/D Flash MCU, New Phone MCU, 24V VFD MCU, Enhanced Cost-Effective MCU, I/O MCU with OPA and Comparator, Wireless 27MHz KB/MS Solutions, Wireless 2.4GHz KB/MS Solutions, Low Power Wireless 2.4GHz KB/MS Solutions, Full Speed USB MCU, Enhanced Voice MCU, A/D Type Voice MCU, Flash Type Voice MCU, I/O Type MCU with DTMF Generator/ Receiver/ Flash ROM and Peripheral Devices. The above list illustrates both the vertical and horizontal expansion of Holtek's new devices.

The seminars, although continuing to focus on new products and their applications, will also give information on development tools, new technology etc. However, perhaps the greatest benefit of the seminars is to offer a forum for direct dialogue between agents, customers and Holtek, a situation that should lead to even closer and mutually beneficial relationships all round.